Keller Williams Realty Named Highest Ranked in Home Buyer Satisfaction
by J.D. Power and Associates for Third Straight Year
(July 30, 2010) —According to the J.D. Power and Associates 2010 Home
Buyer/Seller StudySM, Keller Williams Realty, Inc., the third largest real estate company in the
United States, has received the highest overall satisfaction ratings from home buyers among
the largest full-service real estate firms for the third year in a row. The company also ranked
second among home sellers in the study for the second year in a row.
“We are incredibly proud of our associates for earning this distinction and want to thank them
for their commitment to their clients and communities,” said Mark Willis, CEO of Keller
Williams Realty. “We see this honor as demonstration of our company philosophy that it is the
agent’s brand that matters most and no amount of money spent on advertising can replace
the influence and reputations our agents have in their local communities. Our associates
have earned this on their own, by building relationships in their communities.”
The study was produced by J.D. Power and Associates to measure home buyers and sellers
customer satisfaction. The results of the home-buying experience were determined by three
factors including the buyer’s experience with their agent, the real estate office and a variety of
additional services. Keller Williams Realty performed particularly well in the agent and office
factors. And, overall satisfaction of buyers for the industry was up over last year.
Additionally, the study noted that the importance of real estate agents has increased
substantially in the past year, with buyers and sellers relying on the negotiating skills of their
chosen agent and help in navigating the market.
The study was produced by J.D. Power and Associates to measure home buyers’ and sellers’ customer satisfaction. The results of the home-buying experience were determined by three factors including the agent, office and the package of additional services.
Founded in 1983, Keller Williams Realty Inc. is the third-largest real estate franchise operation in the United States, with 679 offices and 73,000 associates in the United States and Canada.